The Challenge

Pink Gellac, a prominent cosmetics brand based in Holland, encountered significant challenges with their mobile app provider.

One of their main concerns was the inability of their mobile app to correctly display multiple languages. This language functionality issue led to a number of negative customer reviews, one such stating, "It's a pity that since the new app it is available in English and not Dutch." Considering their target market was the Netherlands, such a lack of language options was deemed unacceptable and had a detrimental impact on conversion rates.

Additionally, the way the mobile app was set up meant that any changes made on the website did not automatically reflect on the app, resulting in a noticeable discrepancy between the two platforms. Consequently, customers experienced a subpar journey, which negatively affected their overall brand experience.

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What Venn Apps Achieved 

At Venn Apps we pride ourselves on being a bespoke mobile app solution, as such was the perfect fit for Pink Gellac's branding needs. Unlike their previous app provider, Venn Apps understood the importance of reflecting Pink Gellac's brand identity. With their design team at the helm, Venn Apps created an app that seamlessly integrated Pink Gellac's branding and ensured continuity across their website and mobile app.

Recognising the translation challenges Pink Gellac faced, their engineering team stepped in to provide customers with a choice between English and Dutch for their app experience. This thoughtful consideration of language preferences enhanced customer satisfaction and UX.

Taking it a step further, Venn Apps addressed Pink Gellac's need to include blog content within the app, in the correct language. Venn Apps solution involved a language-specific blog sync feature, allowing Pink Gellac's blogs to be displayed directly in-app in Dutch, French, and German - with a native look and feel. This not only improved overall customer experience but also provided valuable resources such as "How to" guides and "Top tips" conveniently, in the correct language, with native-like speed within the app.

Venn Apps delivered on their promise of true design and functionality continuity, surpassing what was previously possible with Pink Gellac's former app provider. By partnering with Venn Apps, Pink Gellac achieved a cohesive and branded mobile app experience that resonated with their customers.

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