8 Successful Shopify Brands with a Mobile App

Represent

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Does Represent have an app?

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Yes, Represent has both iOS & android apps available to be downloaded from either store. 

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Who made the Represent app?

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The Represent app was built by prominent Shopify mobile app builder, Venn Apps.

Standout Features

• App-Exclusive Products & Early Drops: Represent offers exclusive products and early access to new releases through its app. The brand even lists certain product as “App Exclusive”, providing specific pieces or discounts only to app users.

• Loyalty Program Integration: The app ties into Represent’s Prestige Club loyalty program. Members earn points per purchase and enjoy perks like early access to launches, secret promo codes, and even free express shipping​. These loyalty features are seamlessly accessible via the app, encouraging repeat usage and purchases.

• Seamless Shopping Experience: Users praise the app’s ease of use and fast checkout. With a clean design and support for mobile payments, it’s “much easier and faster to shop” on the app than on the website (as one user noted)​. The app consolidates the full Represent catalogue, making browsing and buying convenient on mobile.

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Why the App is Successful

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Represent’s mobile app succeeds by tapping into the brand’s devoted community and delivering exclusivity and convenience. It boasts a perfect 5.0 rating with over 1.7k reviews on the App Store, indicating outstanding user satisfaction. A big reason is that fans feel rewarded – they get early access to drops and sales, and app-only items that fuel urgency and excitement for true Represent enthusiasts. The integrated loyalty perks (points, discounts, early releases) make the most loyal customers feel like insiders, strengthening their bond with the brand​. Moreover, the app provides a smooth, user-friendly shopping experience in line with Represent’s quality ethos. As a result, shoppers not only love the products but also enjoy using the app itself – it’s a one-stop hub for the Represent lifestyle, which keeps them coming back.

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Gymshark

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Does Gymshark App?

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Yes, Gymshark has both iOS & android apps available to be downloaded from either store. 

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Who made the Gymshark app?

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It is unclear who made the Gymshark app but it was likely built by Gymshark’s in-house technology team. 

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Standout Features

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• Exclusive Drops & Early Access: The Gymshark app gives users first access to new activewear drops and sales. It’s the only place to get app-only, one-off products and receive notifications for new product launches before anyone else​.
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• Personalized Shopping Tools: The app streamlines the buying process with features like a fast, secure checkout (including multiple payment options and Apple/Google Pay) and the ability to save favourite items to a wishlist​. Users can build outfits by saving pieces they love and then purchase quickly when ready. The design is noted for being beautiful and easy to use, providing a “simplistic” and intuitive interface​
  
  
• Integrated Community Features: Gymshark extends beyond shopping. The app connects to the brand’s community initiatives – notably, it even allows booking workout classes at the London Regent Street store directly through the app​. This integration of physical experiences (30+ weekly fitness classes bookable in-app) makes the app a hub for the Gymshark lifestyle.

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Why the App is Successful

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Gymshark’s app succeeds by offering a rich, all-in-one brand experience that goes beyond e-commerce. It enjoys a stellar 4.9★ rating from tens of thousands of users​, reflecting its popularity. One key to this success is how it creates exclusivity and loyalty: fans know they’ll get the best of Gymshark – from exclusive products to first looks at new gear – by using the app​

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This “family perks” approach makes loyal customers feel rewarded. Additionally, the app’s smooth UX and design earn high praise; one reviewer called it “beautiful…easy to use and overall well made,” even noting the app sometimes offers more product availability than the website​.

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By merging shopping with community (like in-app class bookings and content), Gymshark keeps users engaged. In short, the app deepens customer engagement and convenience – which translates into higher conversion and a devoted user base that has made Gymshark’s app one of the top performers in retail.

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TOTEME

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Does TOTEME have an App?

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Yes, TOTEME has both iOS & android apps available to be downloaded from either store. 

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Who made the TOTEME app?

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The TOTEME app was built by prominent Shopify mobile app builder, Venn Apps. 

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Standout Features

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• “Concierge in Your Pocket”: TOTEME’s app is built around a high-touch loyalty service called ℅ TOTEME (Care of TOTEME)​. Members get a dedicated personal concierge for assistance, accessible via phone or email through the app​. This means shoppers can get styling advice, help with orders, or any fashion queries addressed one-on-one – a true luxury service

• VIP Loyalty Perks: The app unlocks a suite of “off-menu” services exclusive to loyalty members​. These include first access to new collections and sales (previewing and shopping pieces before launch)​, exclusive pieces only available in-app to loyalty members​, and fast-track shipping with complimentary delivery on orders​. Essentially, the most devoted TOTEME clients get treated like VIPs in the app – early product launches and even items others can’t get.

• High-End Services & Content: TOTEME extends the post-purchase experience via the app. Users can book private shopping appointments (in-store or virtual) with a stylist through the app​. They also receive expert care tips for their luxury garments – from how to clean specific fabrics to recommended tailors and cobblers​. Even free repairs and alterations are offered via partnered ateliers, all coordinated in-app​. This level of service integration (care and maintenance content) sets the app apart in luxury fashion.

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Why the App is Successful

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TOTEME’s app thrives by deeply engaging its luxury customer base with value-added services, not just products. Though the user base is niche, its rating (4.9★) indicates near-universal approval. The success comes from exceptional personalisation – the app makes customers feel special and catered to. By offering concierge support and private appointments, TOTEME effectively brings the luxury boutique experience to the user’s phone. Customers love the early alerts and priority access; for example, one user noted they “got notified of a sale and got first dibs” on coveted items through the app. Such perks strengthen loyalty and urgency to shop via the app. In essence, TOTEME has turned its app into a premium members’ club for the brand’s fans – driving strong retention and higher lifetime value. Shoppers who invest in TOTEME’s timeless pieces are rewarded with equally premium services, which is why the app is highly regarded despite serving a smaller, upscale audience.

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Anine Bing

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Does Anine Bing have an App?

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Yes, Anine Bing has both iOS & android apps available to be downloaded from either store. 

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Who made the Anine Bing app?

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The Anine Bing app was built by prominent Shopify mobile app builder, Venn Apps. 

Standout Features

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• Simplified Shopping Experience: The Anine Bing app focuses on making mobile shopping frictionless. It offers quick, easy checkout and tailored product recommendations to help users build their “modern wardrobe” effortlessly​. By storing preferences and using personalised recommendations, the app curates items for each user, saving time when browsing new styles

• Instant Access to New Arrivals: App users get instant updates on the latest collections, best sellers, and even back-in-stock items​. This means fans of the brand can shop new Anine Bing releases the moment they drop via app alerts, ensuring they don’t miss out on popular pieces.

• Exclusive Content & Offers: Downloading the app unlocks access to content  you won’t find on the website. The brand teases exclusive content in the app​
  – this could include lookbooks, styling tips, or behind-the-scenes peeks that resonate with Anine Bing’s blend of “Scandinavian simplicity with American energy”​

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Why the App is Successful

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The Anine Bing app has become a major success by aligning with what the brand’s stylish customers want: speed, exclusivity, and personalisation.

The app’s strength lies in enhancing customer convenience – its streamlined checkout and personalised suggestions likely boost conversion by making it easier to find and buy that perfect leather jacket or pair of boots. At the same time, Anine Bing fans are rewarded with early access to product launches on the app​, which encourages the most enthusiastic shoppers to engage there. In short, it succeeds because it turns Anine Bing’s online store into a mobile-first, VIP experience, keeping fashion-forward customers engaged and coming back for the latest pieces.

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Lazy Oaf

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Does Lazy Oaf have an App?

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Yes, Lazy Oaf has both iOS & android apps available to be downloaded from either store. 

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Who made the Lazy Oaf app?

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The Lazy Oaf app was built by prominent Shopify mobile app builder, Venn Apps. 

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Standout Features

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• Content-Rich “Oafworld” Integration: The Lazy Oaf app is not just a store – it’s built around the brand’s quirky content hub, Oafworld. The app was designed so that users can fully immerse in Lazy Oaf’s world of art, music, and culture​. It features a native blog experience with rich media: embedded Spotify playlists, YouTube videos, GIFs, and more​. From studio tours and city guides to artist interviews and playlists, the app serves up engaging content alongside products​, keeping users entertained and connected to the brand lifestyle. This interactive feature helps users see how an item might look in real life, adding a novel “try-before-you-buy” element to mobile shopping.

• Exclusive Drops and Loyalty Rewards: Through the app, Oaf fans get first looks and special deals. Users gain early access to new collections – the app invites you to “take a first look at all new collections and shop before everyone else”​. It also incorporates Oafer loyalty rewards and special discounts for app users​
  

• Enhanced Shopping Features: The app offers conveniences like Apple Pay/Google Pay integration for one-tap checkout and Nosto AI-powered product recommendations to personalize the shopping feed​
  It even has a multi-gender homepage, making it easy for users to filter or browse according to their style preferences​. Additionally, a shoppable Instagram feed is integrated, so users can shop looks directly from Lazy Oaf’s social posts within the app​. Wishlist functionality is also present – users can save items they love for a more organised shopping experience​.

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Why the App is Successful

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Lazy Oaf’s app succeeds by deeply engaging its highly creative and loyal fan base. By blending content and commerce, the app keeps users opening it not just to shop, but to enjoy Oafworld articles, music, and visuals – fostering a community feel. This strategy paid off in metrics: the Lazy Oaf app’s conversion rate is 3× higher than the website’s, and average order value is significantly higher as well​. Essentially, users who download the app are far more likely to buy (and spend more), thanks to the app-only exclusives and superior experience. It even became a top-100 shopping app in the UK​. Customers appreciate being “in the know” – getting early access to new drops and receiving loyalty rewards via the app strengthens their bond to the brand.

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Alo Yoga

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Does Alo Yoga have an App?

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Yes, Alo Yoga has both iOS & android apps available to be downloaded from either store. 

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Who made the Alo Yoga app?

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It is unclear who made the Alo Yoga app but it was likely built by Alo Yoga’s in-house technology team. 

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Standout Features

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• Early Drop Access & App-Exclusives: The Alo Yoga app serves the brand’s devoted “Alo fam” with priority access to products. Users get a “quick & easy pass for early drop access” – meaning new collections appear in-app first. Many product launches (for example, seasonal colour drops of leggings) are accessible to app users before the general public. The app also features app-exclusive drops and promotions, offering deals or items you can only get via the mobile app​. This exclusivity drives hardcore fans to use the app to stay ahead of the trends.

• Lifestyle and Community Content: Alo is not just selling apparel, but a yoga lifestyle, and the app reflects that. It likely integrates content like mindfulness tips, yoga challenges, or highlights from the Alo blog/newsletter on wellness. In fact, users mention that Alo’s digital content (like weekly mindfulness blogposts) “provide incredible value” alongside the shopping experience​.

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Why the App is Successful

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Alo Yoga’s app has become a hit, as evidenced by its 4.9★ rating from over 45,000 users​. Its success stems from aligning perfectly with the brand’s passionate community of yogis and fashion-forward consumers. By giving app users first access to new drops and exclusive deals​, Alo creates a sense of privilege – fans know the app is the place to get the latest and hottest items before they sell out. This drives a huge portion of the customer base to the app, boosting engagement and sales.

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Motel Rocks

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Does Motel Rocks have an App?

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Yes, Motel Rocks has both iOS & android apps available to be downloaded from either store. 

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Who made the Motel Rocks app?

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The Motel Rocks app was built by prominent Shopify mobile app builder, Venn Apps. 

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Standout Features

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• Exclusive Products & Collections: The Motel Rocks app offers access to exclusive product offerings that you might not find elsewhere​. The brand frequently drops new styles weekly, and app users get to see the hottest new trends and capsule collections as soon as they launch​. Limited-edition items or collaborations are highlighted in-app, making it a go-to for fans who want unique, edgy pieces before they sell out

• App-Only Alerts for Sales: Motel Rocks uses its app to reward users with timely sale information. For example, during major events like Black Friday, app users were prompted to download the app to be “the first to know” about exclusive deals​. Push notifications instantly alert users of flash sales, back-in-stock items, or price drops. Early access to sales via the app gives loyal customers a head-start on grabbing bargains.

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Why the App is Successful

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Motel Rocks has successfully translated its trendy, youth-focused brand into a mobile app that drives engagement and sales. With a 4.7★ rating from over 1,600 users, the app clearly resonates with its audience. A core strength is how it builds excitement and loyalty: by providing app-first exclusives and sneak peeks, Motel keeps its most fashion-savvy customers checking the app regularly for new drops or insider content​. This regular engagement has improved conversion rates, as fans are ready to buy once something new hits the app. 

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AYBL

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Does AYBL have an App?

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Yes, AYBL has both iOS & android apps available to be downloaded from either store. 

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Who made the AYBL app?

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The AYBL app was built by prominent Shopify mobile app builder, Venn Apps. 

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Standout Features

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• Newest Arrivals at Your Fingertips: The AYBL app ensures that fitness enthusiasts can get the latest activewear immediately. It promises access to the newest AYBL ‘fits right away – as soon as AYBL launches a new legging or sports bra, app users can see it and purchase​. This real-time product access means no waiting and no missing out on new stock for app users.

• Exclusive App Offers & Early Sale Access: AYBL rewards its app users with special deals. There are exclusive offers only visible in-app, from discount codes to app-only product bundles​. Importantly, users gain early access to sales – when AYBL runs a sale event, app users get a head-start to shop the discounts before the general public​. This incentivises the community to stick with the app for any upcoming promotions or limited-time sales.

• Faster, Easier Shopping Experience: The app is built for speed and convenience, outperforming the website. Users note that it’s faster to browse and check out on the app than on AYBL’s site​. Features like a robust search, intuitive navigation for men’s and women’s collections, and Apple Wallet integration for quick payments make purchasing seamless​
  One user highlighted that the app is “easy to use” and even allows saving Apple Pay cards, which streamlined their purchase process​
  
  
• Wishlist and Outfit Saving: AYBL’s app lets users save outfits or items for later. The built-in wishlist/favourites functionality means you can hear an item and come back to it when ready, which is great for planning purchases or tracking restocks.

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Why the App is Successful

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AYBL’s app has quickly proven effective at engaging the brand’s growing fan base, boasting a 4.8★ rating in the app store​. Its success can be attributed to how well it caters to what activewear shoppers want: speed, exclusivity, and convenience. The promise of exclusive app-only deals and early access to sales creates a strong incentive for customers to download and shop through the app​

This exclusivity not only rewards loyal customers but also helps AYBL compete with bigger players by fostering its own loyal community. Users switching from rival brands have been impressed – one reviewer, formerly a Lululemon shopper, praised AYBL’s app for its ease of use and loved getting exclusive sale access, even rating AYBL’s quality and pricing highly after using the app​.

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Such positive word-of-mouth indicates the app is converting new customers into fans. Additionally, the app’s superior performance (faster load times and smoother checkout) and handy features like wishlist saving enhance the overall user experience, making shoppers more likely to complete purchases on mobile. By combining a user-friendly interface with perks that make customers feel ahead of the curve (like being first to snag new releases), the AYBL app successfully drives both loyalty and sales in the highly competitive activewear market​.

Conclusion

In 2025, leading Shopify brands are turning to mobile apps to engage, convert and retain their best customers. These apps have proven successful in increasing conversions, AOV, and Customer Lifetime Value through exclusive features, strategies, and an overall enhanced shopping experience.

If your Shopify brand is experiencing rapid growth, a mobile app could be the key to unlocking your next phase of expansion. Get in touch with Venn Apps today to discover how we can help your brand achieve success through a mobile app.

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